Ad-Free: Paid version vs inApp purchase
Tosanu
Member, PRO Posts: 388
Ok, I've been debating taking my game, which is a physics puzzle cannon style game, and creating two versions, a free version with frequent banner ads and occasional interstitial, and a paid version which is ad free. I have a couple of questions, or at least people's preferences and experience. First, is it a bad idea to create an in app purchase option in the free version of the game to remove the ads, or is it better to instead create a "buy the ad free version" link? I hear a lot about purchases being scrutinized more heavily, particularly by apple. Second, is that second option even allowed? I'm somewhat unclear.
In your experience, is it worth offering a .99 option to remove ads from a game that while not extremely long does have a fair number of puzzle levels to work with.
Best Answer
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AfterBurnett Posts: 3,474
I'd go with paying to unlock, rather than taking the user to the store to buy the full version. You want to get them to purchase in as few moves as possible. Most games do that these days, as there's a higher chance the person will buy it than with lite and full versions as separate games.
And yes, the second option is allowed. I did it. It used to be more common. You just can't show anything that isn't available. For example putting a padlock over something and saying "only abpvailable in the full version". It's a bit silly. You can't even call it a demo... I'm not sure why Apple have issues with that...