Putting Beta apps on Google Play

What are the pros and cons of putting your game on Google Play as Beta? I don't think Apple allows it because they don't want a market filled with half finished stuff. I can see the logic to that. But since Google does allow it, is it a good idea for us?

I guess it's a way to get more testers. And, you may get people excited about your game early on. But on the other hand, do you lose some of the excitement that comes from a new release if that Beta has been out for weeks or months? Do you screw any chances you have at being on the New Apps list?

I'd like your thoughts.
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