what's the best pricing strategy?
subject: pricing advice?
description: i'm just wrapping up a game called kamikaze. the game it's a level based arcade-shooter similar in game play to missile command... and it's kind of addictive. we have 30 levels wrapped with a full game interface (stats, ranks and medals etc. etc.). we have 20 more levels in reserve and to be offered as additional level packs.
My questions is: in your opinion (experience, consensus etc) , should we make a light version of 5 to 10 levels for free and then offer the full version for purchase (and additional levels as well)? Or should we offer the full version for free (30 levels + interface) with iAds and give the user the ability to buy off the ads?
this is our first game in this environment and we've no idea if the iAds work or not.
any suggestions or tips from what you have come to learn?
thanks
description: i'm just wrapping up a game called kamikaze. the game it's a level based arcade-shooter similar in game play to missile command... and it's kind of addictive. we have 30 levels wrapped with a full game interface (stats, ranks and medals etc. etc.). we have 20 more levels in reserve and to be offered as additional level packs.
My questions is: in your opinion (experience, consensus etc) , should we make a light version of 5 to 10 levels for free and then offer the full version for purchase (and additional levels as well)? Or should we offer the full version for free (30 levels + interface) with iAds and give the user the ability to buy off the ads?
this is our first game in this environment and we've no idea if the iAds work or not.
any suggestions or tips from what you have come to learn?
thanks
Best Answer
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EatingMyHat Posts: 1,246
Depending on the length of the levels. If 5-10 levels will give me a good amount of play time and fun to justify the download hassle, go with Ads+IAP for the full game unlock. If I'm done with the 5 levels in 5 minutes and you ask me to buy, the game is going to be deleted unless it was the best fun I ever had (and I had lots of fun before!).
You need to remember that a very good IAP/unlock conversion rate is around 1% (popular games get to 2% IAP). This is why I suggest that the locked version will also have iAds in it.
Answers
I am going to approach it with the first 5 levels for free and then a .99 unlock for first level pack of 20 levels.. Not sure what the response will be compared to the iPad version of the game which is a straight buy of 25 levels for .99 cents.. I am probably a week away from submitting (final testing this week) so I'll report back the results when I have some!