Release Dates

LBGLBG Member Posts: 277
Hi all,
My game has been approved by Apple, which is great. However.... I set the release date to next Wednesday 15th Feb and it says in iTunes : Release date 8th Feb (yesterday). Does this mean:

1) That there has been a mix up with the release dates and I should release now to avoid losing that early exposure in new releases
2) Even if above is true head for my release date and hype it as much as possible to get as much exposure as possible.
3) That date always shows when the app was approved and has no bearing on the actual day the app hits the store

Thanks for any help with this. I have heard of people losing out due to release date mix-ups which I would like to avoid.

LBG

Comments

  • ChobbifaceChobbiface PRO Posts: 491
    Apple publishing has been all hit and miss. They have said in the past if you set your release date once and don't change it, everything will be fine and it will release on the day you set - that is not true.

    If you want your app to appear on the new release list I'd definitely do your point no.1 - either change release date to today or tomorrow. Your app will appear with the releases for the 8th (that is what they use) so you will appear somewhere at least if you release today or tomorrow. I'm pretty sure your app will be nowhere to be seen on the new release list if you wait till the 15th Feb (since it will get lumped back with the 8th Feb releases which would have happened days ago). That has been my experience with several of my apps when I didn't change the release date.

    Hope that helps.
  • LBGLBG Member Posts: 277
    Thanks for the reply Chobbi. I can't believe this has been messed up. As we all know, smaller developers rely mostly on the new section to get noticed and boost sales for a few days with the hope of getting noticed and going up in the rankings....

    Anyone else have an insight? I might just do what you say Chobbi....

    LBG
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